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December 6, 2023

ITB Asia teams up with ICESAP for MICE education program


ITB Asia

ITB Asia has partnered with the Incentive Conference & Event Society Asia Pacific (ICESAP) for a half-day conference at the show this year. ICESAP’s session will focus on an education program for the incentive, conference, and events market (IC&E).

The conference will be held on the first day of ITB Asia, 2 p.m. to 6 p.m. at Level 3 Sands Expo and Convention Centre, Marina Bay Sands. ITB Asia will be held on October 21 to 23.

The ICESAP IC&E Education program will include several case studies and discussions on a wide range of timely topics. A dedicated session on “The age of meetings technology” will highlight ways meetings can incorporate the latest technological developments and stay relevant to today’s modern age.

A session led by Lisa Hopkins of BCD Meetings & Events entitled “Why price matters” will explore the complex world of pricing strategies, and provide key insights on how to get the best deal for your events. Delegates can then find out what happens “When events go wild,” which will explore the possible situations that may come up such as in a crisis and include real-life examples and practical solutions to help manage unplanned and unforeseen disasters.

A customer panel entitled “How to bring magic to your events” will also allow delegates to hear from some of the industry’s leading corporate event leaders on how they can differentiate their events, and generate first class results on any budget.

The objective of the conference, Hopskins said, is to provide practical advice and real examples based on what event managers want to know more about.

“At this inaugural ICESAP conference, MICE buyers and delegates will be able to gain an insight on topics including how new technologies can make meetings more effective, and explore key areas of interest such as managing IC&E project risks, and the latest development in procurement, pricing and contracting,” said Katrina Leung, Executive Director of Messe Berlin (Singapore).

ITB Asia has planned for a strong-line up of conference sessions this year including one with Centre for Aviation (CAPA) to hold the show’s inaugural industry outlook forum, a collaboration with DestinationElite to organize the show’s first Luxury Travel & Hospitality Forum, as well as a session with TravelDaily China to highlight China’s growing importance in the travel industry.

The show has also built on existing partnerships with K.I.T. Group to expand this year’s association conference program, and with the Global Business Travel Association (GBTA) to organise a dedicated Business Travel Day.

Last year’s show attracted close to 750 exhibitors from 76 countries, as well as 850 buyers from 62 countries.

For more information on ITB Asia 2015, visit www.itb-asia.com



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