Launch of new Stopover Finland initiative to encourage travellers flying from Asia to Europe via Helsinki

Singapore, 21 October 2015 – ITB Asia, the ‘Trade Show for the Asian Travel Market’, announces Finland as Partner Country for the 2016 show. As the region’s leading travel trade show, ITB Asia will act as a platform to showcase the best of Finland to hundreds of travel industry leaders from Asia and beyond. The partnership will also help Visit Finland tap into the world’s fastest growing travel market.

Finland´s location in the crossroads of west and east as well as its extensive route network to Asia provides a great opportunity for Asian travellers to experience Finland en route to Europe. Launching next year, Visit Finland’s new programme Stopover Finland has been designed to establish the country as a stopover destination for passengers travelling via Helsinki Airport by offering a choice of 50 attractive packages.