Kaohsiung City Government Economic Development Bureau’s recent campaign to promote Kaohsiung as a MICE destination to the Singapore market saw 100 targeted buyers attend the event. All of whom were identified by IT&CM Events as having a strong interest in considering Taiwan as a potential host of their upcoming meetings, incentives, conferences or events.
The decision for Kaohsiung City Government to collaborate with IT&CM Events on this promotional endeavour was bolstered by 3 prior successful roadshow experiences that evidenced IT&CM Events’ strength and credibility in reaching relevant buyers.
Said Lily Su, Director of the Kaohsiung MICE Promotion Program, “The excellent outcome of today’s roadshow comes expectedly as we are confident of IT&CM Events’ ability to deliver on the buyers and networking programme that we need.”
The half-day roadshow programme included an introduction to the Kaohsiung MICE environment, with presentations by supporting destination suppliers including China Airlines, FIH Regent Group, Kaoshiung Exhibition Center, Taiwan Tour Travel and MSL Group.
For 2-year old Kaoshiung Exhibition Center, this roadshow also marked their debut to buyers in Singapore. Said its Project Manager, Account Service, Amber Shih, “As a new exhibition center, we are delighted to share the highlights of our venue to inspire more buyers to hold their events here. We’ve already had various international and local events take place in our premises, and are more than ready to welcome others to do the same.”
This roadshow offered rising MICE destination Kaohsiung a targeted and effective platform to make an impression on key buyers. Kaohsiung’s unique traits stem from its natural endowment as a port city – one that has thrived in sophistication and environmental sustainability to become the first to receive an eco-port license in Asia-Pacific. In addition to sea access, the city is highly accessible with an efficient airport and light-rail transport network that already connects Kaohsiung to 21 cities in China and many more across Asia-Pacific. Government financial incentive and administrative support is also in place to encourage organisers to choose Kaohsiung as their host city.
DMC and Corporate Buyer Jenny Wan, Director, Meetings Management of Destination Asia Singapore expressed, “This is my first real exposure to Kaohsiung as a MICE destination. From the presentations, I learnt highlights of Kaohsiung that gave me a fresh perspective of Taiwan outside what we already know of its popular cities like Taipei. Finding out about white-water rafting in Kaohsiung particularly fascinated me. Through this roadshow, Kaohsiung has definitely captured my attention and I think the city has a lot to offer for incentive trips.”