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July 18, 2024

Madrid Fusion Manila 2017 rocks on in Year 3


Tourism Promotions Board COO Cesar Montano leads organizers, chefs, and sponsors of the 3rd Madrid Fusion Manila 2017 to a toast for success. PNA/Ben Briones


Madrid Fusion Manila (MFM) 2017 continues to bring in delegates and food connoiseurs eager to watch and learn from award-winning and Michelin-starred chefs, renowned speakers in the culinary world; and discover the latest food trends and newest ingredients in both East and West at the premiere food festival in the region.

Exploring the cultural influences of the country, MFM, for its third time, will hold the event from April 6 to 8 at the SMX Convention Center. Twenty multi-talented chefs will showcase culinary innovations and cutting-edge techniques in creating exquisite cuisines.

DOT Director Verna Buensuceso defines the futures of MFM 2017. She is flanked by Embassy of Spain Commercial Attaché Pedro Pascual and TPB COO Cesar Montano. PNA/Ben Briones

“We have a good number of 1,400 delegates from 12 different countries of Asia and Europe. It is going to be a multi-cultural exchange of ideas in the congress this year. We have four chefs from the Philippines to join the 20 award-winning chefs and interesting topics to talk about like sustainability in the culinary industry over the next three days,” stated DOT director Verna Covar-Buensuceso.

Buensuceso also revealed that there will be 224 booths of food exhibitors spanning around 6,000 square meters of the venue.

Madrid Fusion Manila 2017 has three components to feature: the International Gastronomy Congress where award winning chefs will share their views and techniques in cooking; the International Gastronomy Expo, which will feature the finest food products, gourmet food, ingredients and technologies from Asia and Spain; and the launch of Flavors of the Philippines, a month-long food festival across the country featuring the finest delicacies from every region.

According to Buensuceso, food forecasts for 2017 have predicted the Philippines as the place where the next big food trend will start, and that the Philippine culinary industry is beginning to expand and grow as it serves to challenge the country’s aspiring chefs to bring out the best their crafts and to make Manila the center of culinary excellence.

Present at the Madrid Fusion Manila 2017 media launch are the organizers: the Department of Tourism represented by Usec. Benito Bengzon, Jr., Tourism Promotions Board COO Cesar Montano, Foro de Debate Lourdes Plana Bellido, Arum Estrategias Internationalizacion S.L. Iñigo Cañedo, Spanish Embassy’s Economic and Commercial Office Pedro Pascual, and Department of Tourism Director Verna Covar-Buensuceso.

Joining with them are the award winning chefs and major sponsors Department of Agriculture, Department of Trade Industry, SM Supermalls, Turkish Airlines, San Miguel Purefoods Inc., Merit Stainless Steel, Team Asia, and McCormick Culinary.


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