The signing ceremony was held between Dato’ Sri Abdul Khani Daud, Deputy Director General (Promotion), Tourism Malaysia and Spencer Lee, Head of Commercial for AirAsia Berhad, and witnessed by Dato’ Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism & Culture Malaysia. Dato’ Seri Nazri was in Shanghai to lead Malaysia’s participation at the inaugural ITB China event at the Shanghai World Expo Exhibition and Convention Centre.

Dato’ Sri Abdul Khani Daud, Deputy Director General (Promotion), Tourism Malaysia said, “Connectivity is the heart of tourism, and this partnership between Tourism Malaysia and AirAsia will combine our marketing efforts, resulting in a stronger awareness and branding for Malaysia as a tourist destination. We look forward to stronger customer demand and confidence in Malaysia as an ideal holiday destination.”

Spencer Lee, Head of Commercial for AirAsia Berhad said, “We are pleased to embark on this partnership in the interest of tourism in Malaysia, and very honoured to be the airline partner for Tourism Malaysia. We look forward to work closely with TM to provide travellers with better connectivity into and within Malaysia while allowing them to travel from one destination to another seamlessly.”

The two-year agreement between Tourism Malaysia and AirAsia will include efforts in terms of brand advertising, promotional activities and campaigns; familiarisation trip for consumer, trade, media, travel agencies to Malaysia; synergy in planning between tourism development and air transportation to provide better connectivity; market intelligence sharing and assistance for the development of Tourism Sector; joint roadshows between both parties to market Malaysia to trade partners; and many more.