ITB Asia has secured a major partnership with Korea Tourism Organisation of Singapore (KTO). The memorandum of cooperation with the event organizer, Messe Berlin (Singapore), looks to boost Korea’s appeal as a key destination place in Southeast Asia.

“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers. We are pleased to be working in partnership with Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chose as the key platform of choice for KTO in bridging  more visitors and buyers connections, and boosting awareness of Korea’s thriving tourism industry,” said Katrina Leung, executive director of Messe Berlin (Singapore).

KTO director Yoon Seung Hwan said in a statement that Asia is the most strategic market  in the next decade and ITB Asia is a great platform to reach a large number of participants who clearly recognise the benefits of attending.

According to Union of International Associations, Korea now ranks in the first spot for global  congresses.

ITB 2017 will follow the success of last year where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers while over 50% of buyers signed deals with exhibitors after the event.