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December 5, 2023

ITB Asia inks milestone partnership with ACTE


ITB Asia
Katrina Leung (left), Executive Director, Messe Berlin (Singapore) with Benson Tang, Regional Director-Asia, Association of Corporate Travel Executives (ACTE)

ITB Asia has signed an agreement with global corporate travel leader, the Association of Corporate Travel Executives (ACTE), marking a significant partnership with ACTE to be ITB Asia’s 2018 Corporate Travel Association Partner.

With its wide international representation from over 100 countries, ACTE will be a key partner for ITB Asia 2018, in the corporate sector. ACTE joins ITB Asia’s Buyers programme partners to recommend quality buyers and corporate travel managers to the show, and will be the official partner in organising the ITB Asia Business Travel Day during ITB Asia 2018. The programme will include topics such as driving change, identifying industry pain points, building solutions and best practices and attracting new talent to the travel industry to name a few.

“ACTE has an impressive 30-year history for leading the way on how corporate travel is conducted. Through this strategic alliance and partnership for ITB Asia 2018, we look to strengthen the participation numbers in our corporate sector. We believe there will be a lot of positive impact through this partnership”, said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.

This follows a highly successful milestone ITB Asia 2017, which reported record-breaking numbers with over 11,000 delegates, the largest exhibitor showcase from 113 countries and over 22,000 business appointments recorded during the show. ITB Asia 2018 has already received the highest exhibitor rebookings from destinations such as Greece, the Middle East, Africa, Spain and Scandinavia, as well as continued strong support from Asian markets.



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