The Department of Tourism (DOT)is tapping into the younger generation of travelers to see the countryside afresh as it launches the “Go South Philippine Islands” campaign centered on the entire Mindanao island slated this first quarter of 2018 beginning with Davao and to other Mindanao regions in the following months. The campaign was conceptualised to fit perfectly to the personality of Millennials.
“Go South will be our new message and tone for Mindanao, with the goal of influencing people, especially the young ones who love fast paced, adventurous, and action-packed life, to go outside their comfort zone and boundaries and try new things,” DOT Tourism Secretary Wanda Tulfo- Teo said in a press release circulated during the Mindanao Tourism Stakeholder Meeting held in Zamboanga yesterday, 26 February 2018.
The DOT is reviving this highly successful marketing campaign to give Mindanao a stronger and unified voice as a “single tourism destination”.
Among its lofty objectives is to position Mindanao by spotlighting the best world-renowned offers for the tourists such as the UNESCO world heritage sites of Mt. Hamiguitan, Mt. Apo, Mt. Kitanglad, and many more.
“Go Surf in Siargao!”, “Go Rafting in CDO!”, “Go Dive in Talicud, Samar, and Camiguin!”, “Go Sky Dive in Dipolog!”, “Go Culture in Sox!”, Go Regatta in Zamboanga!”, “Go Durian in Davao!”, “Go Swim in Mati and Surigao!” among many tourism campaigns centered on Mindanao.
The “Go South Philippine Islands” will also be the banner campaign to be adopted by the “Go Mindanao Bus” that will have a grand launch on May 2018. In its maiden trip, 30 buses will be plying from Manila to bring invited guests and media, both foreign and local, and tour operators from the capital to Mindanao.
The “Go South Philippine Islands” traces its roots to the Mindanao Communication Plan as part of the Mindanao Communication Plan as part of the Memorandum of Agreement inked on October 2016 by the DOT, Tourism Infrastructure Enterprise Zone Authority (TIEZA), Mindanao Development Authority (MINDA) designed primarily to establish Mindanao Land Connectivity, Mindanao Air Connectivity, and the Mindanao MICE , among others.