ITB China opened its doors today to fully booked status with over 700 exhibitors from 80 countries expecting 15,000 participants.

China outbound tour operators will have golden opportunities when they meet with DMOs and properties feom all iver the world especially with 2018 branded as EU-China Tourism Year.

Various presentations and dialogues are also in store for delegates and guests as the three-day B2B showcase comes up with technology updates on AI and big data, destination marketing, sustainability and responsibility in travel industry development, and connecting destinations with Chinese millennials and customized tours.