Dr. Christian Göke, CEO of Messe Berlin, underlined ITB China’s role in building tourism bridges through a multitude of networking events and opportunities for making new valuable industry contacts.

“There’s a saying that we are all foreigners, nearly everywhere; and, so, ultimately, I would argue that tourism and ITB China promote understanding among nations, Göke said in his speech during the official opening ceremony of ITB China 2018 held in Kerry Hotel in Shanghai.

On its second year, ITB China 2018 grew with a 50% increase of the gross exhibition area from last year. The 18,000-sqm exhibition area was sold out weeks before the show.