The Department of Tourism (DOT) congratulated the winners of the 2019 edition of the Routes Asia Marketing Awards during the Routes Asia Networking Evening held at the Radisson Blu Cebu.
“The Philippine Department of Tourism expresses its warmest congratulations to all the winners of the best airports in the different categories, and of course the winner in destination marketing and finally the over-all winner,” DOT Undersecretary for Tourism Development Benito Bengzon Jr.
Nominated and judged by airlines, the annual Routes Asia Marketing Awards are highly regarded in the aviation industry for recognising the outstanding marketing services that have supported the launch of new air routes or the development of existing services.
Brisbane Airport (BNE) was named the overall winner after earlier winning the Over 20 Million Passengers category. Australia’s most domestically connected hub and the third busiest airport by passenger numbers, the airport has two major terminals accommodating 35 airlines flying to 85 domestic and international destinations. During 2018, passenger growth grew by 2.4 percent to a record high of 23.6 million people travelling through BNE.
Two more airports from Australia dominated the 4-20 Million Passengers Category with the Perth Airport regarded as the winner and Adelaide Airport as Highly Commended.
Brisbane Marketing was adjudged the winner for the Destination award after posting a record growth from the international visitor and a successful hosting of last year’s Routes Asia.
Cambodia’s Sihanouk International Airport bested the Under 4 Million Passengers category with Malaysia’s Langkawi International Airport as the Highly Commended.
For the Over 20 Million Passengers, Fukuoka International Airport received the Highly Commended citation.
“Being a Routes awardee is a tremendous honor and I congratulate all of them for the value proposition that they infused into their airports, to their marketing efforts, and I wish to emulate their examples in my airport,” Mactan-Cebu International Airport Authority (MCIAA) General Manager Steve Dicdican shared.
The Mactan-Cebu International Airport (MCIA) was named as the 4-20 Million Passenger Winner two years ago at the Routes Asia 2017 Marketing Award in Okinawa, Japan.
Meanwhile, Brisbane Airport will go through to compete for the title of overall winner at the World Routes Marketing Awards which will take place in Adelaide on the 23rd September.
Awards in summary:
Over 20 Million Passengers
Winner: Brisbane Airport
Highly Commended: Fukuoka Airport
4-20 Million Passengers
Winner: Perth Airport
Highly Commended: Adelaide Airport
Under 4 Million Passengers
Winner: Sihanouk International Airport
Highly Commended: Langkawi International Airport
Winner: Brisbane Marketing