Agoda has recently launched its biggest integrated campaign, “GoLocal,” aimed at stimulating domestic tourism across its the Asia Pacific and global markets and has signed up thousands of hotel partners in the pre-launch phase.
Accommodation providers opting in to Agoda’s GoLocal initiative are set to benefit from its multi-channel approach to helping partners reach and convert travelers looking for great domestic travel deals. In its domestic travel initiative, Agoda has developed a fully integrated sales and marketing campaign to support its GoLocal program, social media campaigns, digital brand activations, and video content, and targeted public relations activities, as well as bespoke customer marketing and a dedicated landing page www.agoda.com/golocal.
“We soft-launched this initiative over the past month to gauge the appetite for support of domestic travel promotions, and the enthusiasm has been beyond our expectations. We have now officially launched GoLocal and already have thousands of hotel and Agoda Homes partners around the world working with us to share great deals with people who want to start traveling again,” said Errol Cooke, Vice President Partner Services, Agoda.
The initiative aligns well with the Philippine government’s push to promote domestic tourism and encourage Pinoys to explore Philippine destinations first.
Partners signing up to GoLocal are offering up special domestic deals. In return, participating partners will be featured across various Agoda product and marketing touchpoints, strategically identified to maximize the impact of the campaign. These include the exclusive agoda.com/golocal landing site for domestic travel, GoLocal badges to highlight participating properties on Agoda, plus brand and performance marketing activities.
“As restrictions on travel ease, we want the GoLocal campaign to stimulate domestic travel demand across the Asia Pacific and beyond, by using creative content and messaging to inspire as many travelers to explore their own countries, reconnect with local culture, and discover hidden gems. We will encourage them to safely learn to travel again and help our customers to find the widest choice and best value deals to do so,” added Cooke.
Meanwhile, the GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets. The film, a love letter to travel told from the perspective of a wise experienced traveler, encourages more mindful travel as we explore the world nearby. The film can be viewed at https://youtu.be/GVNbys63NFs.