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27th September 2021

New WTTC campaign shows the importance of travel to people and businesses around the world

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A global call for governments to restart international travel

A new campaign has today been launched by the World Travel & Tourism Council (WTTC) in London, United Kingdom, calling on governments around the world to restart international travel and enable the world to Reunite once again.

After more than a year of lockdowns around the world due to the COVID-19 pandemic, the new campaign will showcase the importance international travel has on individuals and businesses.

It will also encourage travellers to share with the world, the positive impact travel makes to their lives and mental well-being.

The campaign launches with a feel good and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.

Through its social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.

WTTC believes while Travel & Tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.

As vaccination rollouts advance in many countries around the world and as cases begin to drop, it is important for governments to recognise what Travel & Tourism brings to the economy and the population as a whole.

It is equally as important to recognize that some regions and countries are still battling to put the pandemic under control, and that the majority of vaccinations have been in developed countries. This means that the pandemic will continue to spread in those countries that don’t have equal access to vaccines.

This new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its recent ‘Together in Travel’ campaign, despite the multiple global challenges posed by the COVID-19 pandemic.

Virginia Messina, WTTC Senior Vice President, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people.

“For the past year WTTC has been hugely invested in advocating for the social and mental benefits of Travel & Tourism. Through this campaign. We are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us.

“With the immense pressures being faced by the global Travel & Tourism sector due to the current restrictions caused by the COVID-19 pandemic, it’s now more important than ever that we remind everyone, how travelling can make all the difference not only to the world, but to us as individuals.”

WTTC believes that ‘Reunite’ could further encourage governments around the world to recognise the importance of international travel, not only to individuals, but also businesses, and communities, all of which benefit from a thriving sector.

WTTC is encouraging travellers from around the world to get involved and share their stories using hashtags #reunite.

The ‘Reunite’ campaign and the video will be available on all social media channels including the WTTC YouTube channel.


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