Organizers of the 27th annual Corporate Giveaways expo (CG2014) argue that gift-giving remains an effective marketing approach, saying little tokens still go a long way.
The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is set on July 9 to 11 at SMX Convention Center.
It will showcase more than 80 participating companies with over 120 booths of suppliers to help companies prepare for holiday and year-round gift-giving needs.
The event has annually attracted purchasing marketing, advertising and PR professionals, along with business owners, event managers, and wedding planners as suppliers of quality and creative gift items gathered under one roof.
“At Corporate Giveaways, the customers come directly to the suppliers. There is the intent and goal to place and order as opposed to suppliers going on cold calls, interrupting customers’ busy business days, just for a 20 percent success rate,” explains Raquel Romero, president and general manager of Worldexco, organizers of CG2014.
Admission is free, but limited to adults ages 18 and above.
“At this business fair, we don’t encourage our exhibitors to retail during the show as this might get in the way of a big order. We give them tips on how to display their items and showcase to the visitors how their products can be good corporate gifts. More than huge crowds, we would rather focus on getting the right visitors to the show,” adds Romero.