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December 1, 2023

Hilton’s launches digital innovations for small and medium businesses


Hilton has announced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses. The innovations are part of Hilton’s long-term commitment to digitally transform the business travel experience – from booking to billing – for the millions of small- and medium-size enterprises that represent the backbone of the global economy and comprise roughly 85 percent of Hilton’s business transient guests. The initiatives, which will launch by early next year, include:

  1. Hilton for Business: This comprehensive program, currently in testing with select customers and set to launch globally early next year, includes a new booking website tailored to small- and medium-sized businesses. It offers portfolio-wide discounts on Hilton.com and the Hilton Honors app across Hilton’s 7,000+ global properties, loyalty benefits such as Hilton Honors Bonus Points, streamlined onboarding for quick and seamless enrollment for business online, and customizable program management across a designated team.
  2. Small Meetings and Event Packages via Events.Hilton.com: To accommodate the growing demand for in-person gatherings, Hilton is expanding its events booking capabilities. Customers looking for meeting packages for up to 35 attendees can book guest rooms and meeting or event spaces directly on Events.Hilton.com without the need for a separate contract or phone call. This enhancement is especially valuable to SMBs, enabling them to plan small meetings and events quickly and efficiently.

“Even as the global pandemic significantly impacted global travel, small- and medium-sized business travelers never slowed down,” said Chris Silcock, executive vice president and chief commercial officer, Hilton. “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most – simple booking and travel management tools, and recognition and rewards for their loyalty.”

For more than 100 years, Hilton has led the industry in evolving the business travel experience by listening to customers and responding quickly to their needs.

“We’re committed to continually innovating to meet the evolving needs of our guests with the right products, services and offerings,” said Ben George, senior vice president and commercial director, Asia Pacific, Hilton. “As we approach the end of 2023, we know business travelers are looking ahead to what next year holds, and are excited to offer our customers solutions that address common pain points. From enhancements to simplify the booking process, to a host of travel management tools, our focus is on enhancing their experience through seamless processes, coupled with recognition and rewards for their loyalty.”


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