The Tourism Promotions Board (TPB) took a significant stride towards enriching its membership program with the unveiling of the Enhanced TPB Membership Program at the Luxent Hotel on March 12, 2024.
Under Republic Act No. 9593, the Tourism Act of 2009, TPB extends its membership to entities, groups, and individuals with vested interests in the realms of travel trade, congresses, and conventions. As of the end of 2023, TPB boasted a burgeoning membership of 859 from across the nation.
During the event, TPB’s Chief Operating Officer, Marga Nograles, expressed her solidarity with TPB.
“In my short time with TPB, I’ve seen that you are truly the core of our tourism industry. There’s so much potential for us to transform the Philippines into a global tourism leader, and this vision is only achievable through our collective effort,” said TPB COO Nograles addressing the stakeholders at the event.
Central to TPB’s agenda for the year is to strengthen its partnership with members through an enhanced membership program. This initiative aims to equip members with the tools to thrive in the digital era, offering insights into leveraging market intelligence through a series of tailored modules.
A highlight of the enhanced program is the integration of members into the Travel Philippines app. This integration ensures members’ visibility in the app’s directory and destinations tab, facilitating seamless access for prospective travelers seeking their dream vacations within the Philippines. Moreover, members can leverage the app to promote their offerings to a broader audience, capitalizing on the app’s growing user base.
In a show of support for TPB’s endeavors, Department of Tourism (DOT) Secretary Christina Garcia Frasco delivered a keynote address at the event. Secretary Frasco underscored the significance of the enhanced program and members’ inclusion in the Travel Philippines app, heralding it as a pivotal milestone for the tourism industry, fostering enhanced connectivity between tourists and local tourism enterprises.
“The app gives new markets and existing markets access to information about TPB members. In other words, wherever you may be in the world, you can simply open your phone and access information that directly links tourists to your companies,” stated DOT Secretary Frasco.
Also in attendance were Undersecretary Shahlimar Hofer Tamano, Undersecretary Ferdinand Jumapao, Assistant Secretary Rica Bueno, and Assistant Secretary Verna Buensuceso. Civil Service Commission Chairperson Karlo Nograles, Department of Trade and Industry Undersecretary Cristina Roque, Department of TransportationUndersecretary Roberto Lim, and Director Eduardo Pelaez also graced the event to show their support. Meanwhile, around 350 representatives from various tourism enterprises attended the launch.
The members’ inclusion in the Travel Philippines app and the special access to market intelligence are just two of the many benefits that enterprises can enjoy from TPB’s Enhanced Membership Program. TPB also offers networking and capacity-building, access to information and promotional materials, assistance for brand enhancement, and business opportunities for its program members.
The members’ inclusion in the Travel Philippines app and the special access to market intelligence are just two of the many benefits that enterprises can enjoy from TPB’s Enhanced Membership Program. TPB also offers networking and capacity-building, access to information and promotional materials, assistance for brand enhancement, and business opportunities for its program members.