Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has formed two regional arms in Asia, described by the association as “one of the world’s dynamic emerging regions for cruise.”

Asia Cruise Association will undergo through a transition to become CLIA North Asia and CLIA Southeast Asia.

CLIA Southeast Asia will be chaired by Carnival Australia CEO, Ann Sherry, who brings wide experience of building the cruise category in an emerging market. Royal Caribbean’s managing director for Singapore and Southeast Asia, Jennifer Yap, will be secretary for the new cruise industry body. Carnival Asia executives, Paul Chong and William Harber, have joined the CLIA Southeast Asia board

CLIA North Asia will be chaired by Royal Caribbean’s managing director for Asia and China, Dr. Zinan Liu, and will focus on infrastructure, advocacy, and the promotion of cruise to travel industry communities in the region.

“Asia ranks highly on our list of emerging cruise regions as the globalization of the cruise industry continues to gather pace. CLIA member cruise lines are already deploying more ships in Asia, opening up more destinations, and customizing their onboard offerings to cater to their Asian guests. CLIA Southeast Asia and CLIA North Asia will have an influential voice as they work with government and private enterprise to address market needs, master trade distribution, create highly desirable itineraries and offer advice on port and infrastructure,” said Christine Duffy, CLIA chief executive officer.