With its tourism budget in quandary, the Department of Tourism (DOT) has made sure that the momentum of its tourism growth in the post-pandemic continues by entering into more passion projects that enable more customer engagement without entailing additional cash outlay.
One such project is the recently launched partnership of the Department of Tourism with Klook Philippines that would make travel experience in the country more accessible to all, highlighting curated tour packages of the Philippine Experience Program (PEP).
“With the partnership with Klook, the Philippine Experience Program will now be carried on the Klook platform. Carrying the Philippine Experience Program on Klook will also equalize tourism opportunities among our destinations, which is the advocacy of the Department of Tourism,” Secretary Frasco said.
On the other hand, Eric Gnock Fah, president and co-founder of Klook related, “We are very excited to partner with the Department of Tourism to amplify the ‘Love the Philippines’ campaign, and the Philippine Experience Program.”
Gnock Fah added that Klook is not leaving out any of the local tourism operators as working with DOT made sure that every single party in the Philippines in the tourism industry is now included.
Michelle Ho, general manager of Klook Philippines, outlined the four key pillars of the partnership including the hosting of regional road shows, encouraging more tour operators to take advantage of the Klook platform, integration of the PEP on the Klook platform, and creating strategic touch points in Clark and Cebu airports.
Over the years, Klook has been a longstanding partner of the DOT, collaborating on various initiatives during the pandemic such as social media marketing seminars and product development. the rolling out of Intramuros Pass, and the marketing collaboration with the Tourism Promotions Board on the Love the Philippines Campaign.
With over half a million experiences on its platform, Klook continues to support tourism in over 2,700 destinations nationwide.