Berlin has debuted as IT&CM China 2015’s first European MICE destination this year. Delegates can hear from Berlin Convention Office representatives on the extensive information available about the multi-faceted congress and convention destination.

IT&CM China 2015 will take place from April 14 to 16, 2015 at Shanghai Exhibition & Convention Center of International Sourcing.

“IT&CM China is an important platform for us to address new clients from China. Our objective is to market Berlin in the Chinese MICE industry, and raise its awareness and popularity in the market. We are particularly interested in creating personal contacts with representatives of associations, corporates and agencies in China. We want to know their needs so we can provide them the perfect Berlin experience,” says Heike Mahmoud, CMP, Director Conventions, visitBerlin Berlin Convention Office.

In 2013, the number of overnight stays of Chinese tourists in Berlin increased by around 22 percent. According to Mahmoud, there is an increasing interest for the German capital by business travellers. “Due to Berlin’s unique MICE offerings, IT&CM China is our chance to inspire more people to travel to Berlin. And the most notable aspect is thereby the transfer of knowledge. Our representatives are looking forward to impart their knowledge to the Chinese delegates about Berlin as a MICE destination.”

“It is through our constant efforts in buyer acquisitions to deliver quality Chinese buyers, our strong partnerships that raise the local industry support of the show, and ability to attract the largest participation of NTOS, CVBs and corporates, that we are able to provide endless opportunities for our suppliers,” says Ooi Peng Ee, general manager of TTG Events.