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Destination Britain bullish in APMEA markets

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DB_Bali_11 May 2014_Chairman Brief_low-41
Christopher Rodrigues, chairman of Visit Britain, UK’s national tourism agency.

The APMEA (Asia-Pacific, Middle East, Australia) markets continue to remain high on the radar of DB (Destination Britain) as it hold its 12th event on the island of Bali, Indonesia on May 11-14.

With 84 buyers from 18 countries, 53 businesses from across Britain, and a number of international media participants including Travel Update Philippines converging at the Grand Hyatt Nusadua, DB APMEA will work on increasing the impressive growth achieved by its markets during the first nine months of 2014.

Destination Britain APMEA provides the British tourism industry with the vital access to top travel specialists across the APMEA region. It will conduct a series of one-to-one workshop meetings and networking events.

The event is also debuting new destination seminars for attending suppliers and buyers that will cover culture, countryside, and luxury — the three core focus areas for the agency’s marketing activity in 2015/2016.

“The work we do at Destination Britain APMEA is crucial to the promotion of the country’s tourism product in these valuable markets, helping to pint Britain in front of mind when it comes to a destination choice,” said Christopher Rodrigues, chairman of Visit Britain, the national tourism agency.

Sumathi Ramanathan, Visit Britain regional manager, Asia-Pacific and the Middle East, commented, “Outbound travel prospects from the APMEA region are looking very strong. The business connections forged and built upon at Destination Britain play a crucial role in ensuring we maximize this growth opportunity.”

Visits and spend from the APMEA region make a valuable contribution to the U.K. economy. In the last ten years, Visit Britain has seen combined visits from its core APMEA markets grow by 48% from 1.5 to 2.3 million, and tourist spending has gone up by 132% from £1.34 billion to over £3.11 billion.


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