Mang Inasal, a popular grill expert in the Philippines, is actively supporting gastronomy tourism through its latest campaign called “Love the Flavors, Love the Philippines.” The campaign aims to showcase the unique and delicious flavors of Filipino cuisine to both local and foreign tourists.
Mike V. Castro, the president of Mang Inasal, emphasized the importance of food in connecting people and cultures. He expressed his excitement in sharing the diverse flavors of the Philippines with the world, believing that every bite of Chicken Inasal or spoonful of Halo-Halo can provide tourists with a deeper understanding of Filipino culture.
“Indeed, food is more than just a meal — it’s a bridge that connects us to each other, and Mang Inasal is grateful to play a role in that connection,” he said.
In collaboration with the Department of Tourism (DOT), Mang Inasal launched the “Love the Flavors” Tourism Week Treat during a special event attended by executives and DOT Assistant Secretary for Branding and Marketing Communications Gissele Romualdez-Quisumbing.
“With our “Love the Philippines” campaign, which was recently awarded the title of Asia’s Leading Marketing Campaign at the World Travel Awards, we are proud to showcase not only our breathtaking landscapes, but also the richness of our food. Food tells the story of our history and diverse heritage. We are so glad that Mang Inasal is a key partner in enhancing Filipino cuisine as part of our national identity,” Asec. Quisumbing said in her speech.
From September 23 to 27, tourists can enjoy a complimentary 8oz. Extra Creamy Halo-Halo when they order Chicken Inasal Paa or Pecho Large by presenting a valid ID along with a boarding pass or e-ticket dated between September 1 and 27.
The media launch of “Love the Flavors, Love the Philippines” was attended by popular travel influencers such as the Blackman Family, Melai Cantiveros-Francisco, Fumiya Sankai, and Kyle “Kulas” Jennermann. Each influencer shared their love for Mang Inasal’s signature dishes, highlighting how these flavors have enriched their travel experiences in the Philippines. This initiative by Mang Inasal aims to promote gastronomy tourism and showcase the rich culinary heritage of the Philippines to a global audience.
Mang Inasal has been recognized as the top brand in the Philippines by Brand Finance and has also received the Franchise Marketing Award. According to Castro, every campaign they create is aimed at the Filipino people, who have been responding positively by visiting the stores more frequently. Their goal is to provide every Filipino with the opportunity to savor and enjoy Mang Inasal with their loved ones. They have recently introduced a new product called the Family Fiesta, which allows families of six to eight members to dine together and have a great time.
This year, Mang Inasal will open around 22 stores, but next year they plan to open 50 more. “Our goal is to have 1000 stores in five years, now with 600 branches here in the Philippines, we are also considering expansions in other countries with the U.S. and Dubai as the firsts by 2025 or 2026. We would like our presence felt abroad, that’s why we’re inviting our tourists because we want them to taste it, so that when we go there, they already know the brand,” he excitedly shared.
For future campaigns, stay tuned to Mang Inasal’s social media channels or visit www.manginasal.ph for the latest news.